Monday, December 17, 2012

Colours and Human behaviours 13


The colour gold

The colour gold is the colour of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the psychology of the colour gold implies affluence, material wealth and extravagance.

Gold in its physical state, by its very nature, denotes wealth and prestige in every country, culture and market in the world today - it is probably the most valuable and easily traded commodity available in the global market place.

This colour is linked to masculine energy and the power of the sun, compared to silver which is associated with feminine energy and the sensitivity of the moon.

Optimistic and positive, gold adds richness and warmth to everything with which it is associated - it illuminates and enhances other things around it.

At the uppermost level, the colour gold is associated with higher ideals, wisdom, understanding and enlightenment. It inspires knowledge, spirituality and a deep understanding of the self and the soul.

In the meaning of colours, gold is generous and giving, compassionate and loving, the benefactor or patron, sharing its wisdom, knowledge and wealth with others.

Gold is the colour of the winner - first place medals are always in gold, silver is second place.
Confident, passionate and eye-catching, gold draws attention to itself.
Gold is a warm colour that can be shiny, glistening and happy as well as dull, muted and traditional. The brighter shades of gold catch the eye with their brilliance while the darker muted shades are deep, warm and intense.

Gold has long been associated with royalty throughout the world, along with purple.

Being surrounded by too much gold can lead you to become egotistical, self-righteous and opportunistic in your quest for greater power and influence.

If living under the negative of the colour gold, you may not trust easily, have a fear of success and wealth, or even exhibit a fear of failure. You may be selfish and demanding, lacking kindness and generosity, even to the extreme of being miserly.

Positive and Negative Traits

Positive keywords include: Success, abundance, wealth, understanding, self-worth, wisdom, compassion, love, passion, charisma, winning, optimistic, positive, and masculine

Negative keywords include: Fear of success, fear of wealth, self-centred, demanding, mean spirited, lack of trust, falseness

Gold Represents:

Success: gold relates to achievement and victory, the winner.
Wealth: gold implies affluence, material wealth and extravagance.
Prestige and luxury: gold is associated with sophistication, elegance, value, quality and status.

Effects of Gold:

Enlightenment: gold, at its highest level, inspires knowledge, spirituality and a deep understanding of the self and the soul.
Compassion: caring, loving, generous and giving, gold is the benefactor or patron.

Generosity: gold loves to share its wisdom, knowledge and wealth with others.





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