The Colour Brown
The
colour of security, protection and material wealth
The
colour brown is a serious, down-to-earth colour signifying stability, structure
and support.
Relating
to the protection and support of the family unit, with a keen sense of duty and
responsibility, brown takes its obligations seriously. It encourages a strong
need for security and a sense of belonging, with family and friends being of
utmost importance.
In
the meaning of colours, brown is the colour of material security and the accumulation
of material possessions.
The
colour brown relates to quality in everything - a comfortable home, the best
food and drink and loyal companionship. It is a colour of physical comfort,
simplicity and quality. From a negative perspective it can also give the
impression of cheapness and stinginess in certain circumstances.
Brown
is friendly and approachable. It is loyal and trustworthy and dependable in a
practical and realistic way.
In
colour psychology, brown is honest, genuine and sincere. It relates to the
hardworking, the industrious and reliable, with both feet planted firmly on the
ground.
It
is sensual, sensitive and warm, engulfing one in a feeling of calmness and
comfort.
It
is a practical and sensible colour which implies common sense. It hides the
dirt!
The
colour brown is associated with wholesome, natural and organic produce and
anything related to the great outdoors, agriculture and farming.
Brown
is a frugal colour - it is not associated with frivolity, excess or waste in
any form. While it is materialistic, it values quality above all else, and
everything in moderation.
Some
browns can show a degree of sophistication or elegance, depending on other colours
associated with the brown. For example, brown with a soft white or ivory can
appear stylish and classy, although more casual than black with soft white or
ivory.
Brown
suppresses the emotions, creating a safe haven from the stresses of the outside
world within which problems can be contemplated and solved.
Brown
is a colour of structure, although by no means does it encourage perfectionism
- rather it encourages orderliness and organization.
The
colour brown gives reassurance. It is quietly confident but never the life of
the party! Brown does not seek attention - it prefers to stay in the
background, allowing other colours around it to shine.
Brown
is solid with strength and maturity. It prefers to function in its own safe
little world - it is not carefree and spontaneous and doesn't like surprises.
It can be considered dull, boring and unexciting by many. In fact it is one of
the least preferred colours in the western world, along with orange and yellow.
Brown
is a predominant colour on the planet, along with green. Brown is comforting
and stabilizing, while green is balancing and rejuvenating, just what we all
need to help us deal with the stresses of modern life.
The
psychological meaning of the colour brown can vary slightly depending on the colours
which are mixed together to create the brown. Brown can be a combination of
black, yellow, orange, red, grey, green, blue, pink and purple, and each of the
colours in it will add a variation to the meaning.
Positive and Negative Traits of Brown
Positive keywords include: down-to-earth, wholesome, practical,
approachable, friendly, stable, structured, supportive, comforting, reliable,
protective, strength, quietly confident, sensual, sensitive, warm, reassured,
honest, sincere, quality
Negative keywords include: dull, boring, frugal, materialistic, lack of
humour, lack of sophistication, predictable, cheap and stingy
Brown Represents:
Stability: Reassuring and comforting, earthy and
contained.
Structure: It encourages orderliness and organization.
Security: Safe and protective - a refuge from the
chaos of the outside world and a sense of belonging.
Natural and wholesome: related to the earth, nutrition, health and
goodness.
Effects of Brown:
Comforting: Sensual and warm, friendly and approachable,
brown engulfs one in a feeling of calm and safety
Protective: creates a safe haven of support for family
and friends
Materialistic: it encourages material security and the
accumulation of possessions
Variations of Brown:
Light Brown: is friendly and approachable, sincere,
honest and genuine
Dark brown: is strong yet sad and depressive,
materialistic yet prudent
Tan:
is ageless and timeless, straightforward, uncomplicated and natural
Ivory: is calming, yet encouraging, with a reserved
style of simple sophistication
Beige: is practical and reliable, conservative,
constant, unchanging and loyal
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